From Black and White to Something That Works
Helping a brilliant client get clearer on what his brand really needed
You know when a client gets stuck in a phase? This one had gone full monochrome. Every image, every post — black and white. It suited him: simple, clean, slightly mysterious.
But then came the posters — full colour, eye-catching, vibrant — and the feedback started rolling in:
“We love them… but we can’t print them.”
Totally fair. Not everyone has access to decent colour printing. These posters were meant to be shared — on church doors, noticeboards, windows. They needed to work in real life, not just on screen.
So we had a proper chat.
He said his socials looked too flat. I reminded him he’d chosen black and white. He reminded me he’d changed his mind. Fair enough — he’s in the entertainment world, constantly adapting, always responding to what’s around him.
And here’s the thing: he’s incredible at what he does. Warm, thoughtful, brilliant with people. But when it comes to sharing pictures of himself? He hides. Even now, he still washes himself out in images. We originally chose black and white for a reason — it made him feel comfortable. It was a stepping stone.
But now the brand’s moved on. And he has too. It was time for the visuals to catch up.
Two audiences. Two needs. One solution.
We talked through the tension — print-friendly vs. scroll-stopping, what he wanted vs. what the audience needed. And that’s when it clicked:
Two colour schemes.
Minimal colour for posters — clean and practical.
Bright, engaging visuals for socials — lively, confident, more him.
It felt right. No overthinking. No one-size-fits-all. Just a clearer way forward.
Now we’re working on brand guidelines and tone of voice to keep things consistent — and genuinely reflective of who he is. The website’s next. It’s all happening.
And this is why I love the work I do.
It’s not just about fonts or colours. It’s about trust. Clarity. Being willing to go a bit deeper — past the surface-level stuff — so the brand reflects both the person and the purpose.
Because when things feel aligned? That’s when they start to resonate.
What I stand for:
Value
Transparency
Relevance
Whether I’m helping with hiring or branding, I want people to feel confident showing up as themselves — and I’ll always tell it straight if something doesn’t feel right.
