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Industry-Specific
Editorial
To attract and retain your target audience, there’s
nothing as powerful as delivering need-to-know news and advice on
your industry. Not only will it assure you regular attention for
your own marketing information, but it will better establish you
as experts in your field.
A
few ideas to contemplate:
- Weekly
news capsules covering your industry, posted on your site
- A
tie-in email newsletter with links drawing customers back to your
site
- A
"Web Museum" of industry-changing innovations…
updated monthly
- Weekly
"how-to" articles, demonstrating your expertise in your field
- White
papers and research reports highlighting important emerging trends
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